Pearly Everlasting ‘New Snow’

Pearly Everlasting ‘New Snow’ (Anaphalis margaritacea ‘New Snow’) brings a soft, silvery texture to dry landscapes and pollinator gardens, with woolly foliage that stays attractive even before the flowers appear. In late summer, clusters of crisp white blooms rise above the foliage and hold their shape exceptionally well, making them popular for fresh or dried arrangements. The blooms have a papery texture that gives the plant its “everlasting” name and keeps the display looking tidy well into fall.

This is an easygoing perennial that thrives in lean soils, sunny exposures, and low-water conditions once established. It fits naturally into native plantings, meadow gardens, and xeric landscapes along the Wasatch Front, where its drought tolerance and winter hardiness make it especially dependable. Butterflies and other pollinators are frequent visitors, while deer tend to leave it alone, making it a resilient choice for challenging garden sites.